Monthly Connection Point - Your Audience, Your Advantage: Data-Backed Messaging for the Year Ahead

As 2025 comes to a close, it’s the perfect time to reflect on what’s working and what’s not in your career communications. Join us for this interactive session where we’ll explore how to use data trends, audience analysis, and message alignment to increase engagement across your platforms. You’ll learn to distinguish between reaching new audiences and engaging with the audience you already have, identify audience demographics, and craft messages that truly connect with students, alumni, and employer partners. Leave with practical marketing tools and a clearer strategy to make 2026 your most impactful year yet.